This project is part of I HeART Main Street, a program supporting Business Improvement Areas (BIAs) with the support they need to activate their main streets through public art and placemaking. This program engages BIAs, local artists and businesses across Ontario to create more vibrant and safe communities.
Project Type: Temporary Exhibit
Artist: Hour Studio Space
Artist Statement: "I have always struggled to embrace the cold of winter. With piles of snow around, I would just say ‘no’ to the outside. However, on the biggest snowfall of the year, I was prepared. I pulled on my long underwear, two pairs of socks, a turtleneck, and a heated vest—I was ready for a hike through High Park.
While bouncing up and down the freshly snow packed trails, I was surprised by the amount of jovial people out and about. I encountered dog walkers, cross country skiers, tobogganing kids, and even other photographers. In a big city like Toronto, people pass by each other on a daily basis with nary an acknowledgement. In the frigid conditions of a High Park trail, almost everyone greeted me in some way.
This window installation encapsulates the moment between a fox, and a squirrel crossing paths in High Park. They greet each other amongst the falling snow, and share a moment of togetherness on the trail. Don't say no, say Hello! in the Snow."
Lemon and Lavender
About the BIA: The Bloor West Village BIA was established in the 1970’s and was one of the first BIAs. Today, it is widely recognized as Toronto’s number one neighbourhood, especially for families and youth. The neighborhood features a mix of boutiques, retail stores, restaurants, bakeries, unique architecture and design, parkettes and a lot of greenery.