Winter Wonderland Window Murals

This project is part of I HeART Main Street, a program supporting Business Improvement Areas (BIAs) with the support they need to activate their main streets through public art and placemaking. This program engages BIAs, local artists and businesses across Ontario to create more vibrant and safe communities.

Project Type: Temporary Exhibit

Artist: Farida Zaman

Artist Statement: This activation was inspired by the holidays and was drawn across three storefronts using white markers. The imagery for the first store, Victory Menswear, was inspired by clothing and elements of winter. Illustrations of fresh produce, fish and holiday motifs grace the windows of The Friendly Butcher and Seven Numbers was decorated with festive motifs and their Italian cuisine.

Victory Menswear

The Healthy Butcher

7 Numbers

About the BIA: “The Way to spend a perfect day!”

The Eglinton Way BIA is the perfect place to shop, stroll, browse, eat, and get pampered with its multiple stores, services and eateries. The area is considered one of Toronto’s most fashionable shopping districts and features a myriad of boutiques offering designer and artisanal wares. Shopping local is a concept important to The Eglinton Way BIA, and the local businesses contribute to the neighbourhood’s unique spirit.

Thank you to our additional supporters!

I HeART Main Street is generously supported by Canada Healthy Communities Initiative funded by the Government of Canada, Canada Council for the Arts, Ontario Arts Council, and funding provided by the Government of Ontario.