This project is part of I HeART Main Street, a program supporting Business Improvement Areas (BIAs) with the support they need to activate their main streets through public art and placemaking. This program engages BIAs, local artists and businesses across Ontario to create more vibrant and safe communities.
Project Type: Temporary Exhibit
Artist: Vivian Rosas
Artist Statement: The Boxcar Social activation was inspired by the importance of self-care, cozying up with something warm to drink after a long day. The activation for Fran & Co. was inspired by primping and taking care of yourself when the weather gets cold.
About the BIA: Created in 2000, Rosedale Main Street comprises Yonge Street from Woodlawn Avenue (north) to Crescent Road (south) and has a wide variety of merchant and service members, from high-end antique and decor stores to wonderful neighbourhood restaurants and gourmet shops; from beauty and hairdressing salons to travel specialists; and the newly restored and renovated historic North Toronto CPR Station, the centrepiece of the community.
Thank you to our additional supporters!
I HeART Main Street is generously supported by Canada Healthy Communities Initiative funded by the Government of Canada, Canada Council for the Arts, Ontario Arts Council, and funding provided by the Government of Ontario.
Fran & Co