This project is part of I HeART Main Street, a program supporting Business Improvement Areas (BIAs) with the support they need to activate their main streets through public art and placemaking. This program engages BIAs, local artists and businesses across Ontario to create more vibrant and safe communities.
Project Type: Permanent Exhibit
Artist: Romana Kassam
Artist Statement: This activation represents a time, pre-covid and pre-internet, when people were more authentically connected to one another. The colours are a nod to the 90s which for many of us was a much simpler time.
About the BIA: With its origins as an early agricultural tree farm and its role as an industrial centre for the east end, Leslieville has played an important role in Toronto’s history. Thanks to the longstanding support for creative industries, Leslieville has a vibrant arts and culture community. Leslievillers came together to fight against big box retail in the neighbourhood and defend the small business community that thrives on Queen St. East and continue to shop local in this great neighbourhood.
Thank you to our additional supporters!
I HeART Main Street, presented in partnership with RBC Royal Bank and ShowLoveTO produced by the City of Toronto, is generously supported by the Canada Healthy Communities Initiative funded by the Government of Canada, Canada Council for the Arts, Ontario Arts Council, funding provided by the Government of Ontario.